I finish writing the post. I’ve poured all my heart and emotion into it. Of course, I’ve done the basic stuff like checked for spelling mistakes and linked to my other posts. Yet, the question hovers above. The Yoast Plugin shows a dull, dead grey, challenging me to turn it green. I’m perplexed. Confused. I’m a bad blogger.

The Catalyst

I remember in my July monthly recap, I was told that my slug i.e. ‘death and gospel concerts‘ was basically a bad choice, and to use something that would basically enable more people to find my blog, leveraging on the fact that I had gone to a Tim Godfrey & Travis Greene concert.

Read: July 2018 – Death & Gospel Concerts

While I appreciated the advice, it made me stressed. For God sake, I’m talking about my life! I’m talking about the fact that someone died in my church and it impacted on me, about how I attended my very first gospel concert. I don’t want to have to think about those technical things, I just want to express myself and share my experience.

That’s what I initially created a blog for.

My Blog Background

For so long, I’ve always had these thoughts running through my mind. Coupled with a love for writing, I wanted a platform on which to hone my skills while also documenting my life. That was what brought Mind of Amaka about. Surely, I started, and quickly I got into a nice routine. I was sharing and people were actually reading.

Suddenly, things got a bit more technical. I found myself grappling with a previously non-existent need to place myself in a niche, to do things a certain way, to rank, to search engine optimise.

Are Keywords Killing My Blog?

Now, I know some SEO-expert may probably be out there rolling their eyes at this post, but I just need to get my thoughts out there. I don’t think you need a keyword for every blog post, or that every blog post must be search engine optimised, per say. I feel like sometimes, you just want to talk. You just want to pour out your mind and heart, and the topic you’re sharing, no keyword can really cover that. Not to mention once you have a keyword you have to sprinkle it all around.

Similar: SEO Is Killing Your Blog – Esther Adeniyi

Another thing I feel – and It’s probably a misunderstanding on my part – is that whenever you have an experience, you have to talk about ways to overcome it. Let’s say I get into an abusive relationship (God forbid), I feel If I come out of that relationship and want to share my experience, I have write it as ‘How to Leave an Abusive Relationship’ i.e. a guide with numbered advice, as opposed to ‘My Abusive Relationship Experience’. What if I just want to talk on my experience? What If I haven’t really overcome yet? Must I dish out advice like a pro?

I don’t know if anyone understands what I mean..It’s not like I feel this way all the time, but this feeling does come up. I think maybe I’m misunderstanding something. Still, at least I’ve let it off my chest now.

I love reading blogs based on the lives of people - I want to know how you felt when that relationship you thought would end at the isle ended, when you failed that exam, when you had that argument, when someone said something hurtful to you... Click To Tweet

Finding Balance

There are many blogs which have awesome SEO – I guess those are the ones I stumble upon whenever I have a problem I need Google to solve. However, my favourite blogs are blogs where people just write, and write unapologetically. I noticed this recently visiting some cool blogs – Gist Dot Com, I Am Pase, Journey Down the Isle, Temitoria, Laju Iren – amongst others!

Sometimes, I'm just going to let myself write. Click To Tweet

I love reading blogs based on the lives of people – I want to know how you felt when that relationship you thought would end at the isle ended, when you failed that exam, when you had that argument, when someone said something hurtful to you. Basically, I guess you could say I like reading online diaries.

While I’m not ruling out all the SEO stuff completely – It’s important for a blog – there are basic things I’ll do in posts about my life, like linking to my previous posts and similar posts written by others, ensuring readability, sharing, etc. – sometimes, I’m just going to let myself write. Rants don’t always need keywords – they’re just rants. Of course, there are times you’ll need to write a really helpful, information filled post to help citizens of the internet – but there are people who enjoy having a look into your life.